5 Reasons Not to Offer a COVID-19 Discount

Lowering prices could harm your business rather than save it

Helly Douglas
Better Marketing
Published in
4 min readApr 22, 2020

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Photo by 🇨🇭 Claudio Schwarz | @purzlbaum on Unsplash

How has COVID-19 affected your business? For some, work is slow or dead in the water. For others, it’s been busier than ever, which brings its own challenges.

The temptation is for many companies to drop their prices until life returns to normal. Have you considered…

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Helly Douglas is a writer specialising in parenting & education. When she’s not writing, you will find her in a classroom or battling against her garden.