Are You Losing Readers Because of Word Choice?
Using simple, clear writing is the way to engage your audience, share a message, and position yourself as an industry expert.
Published in
5 min readJan 28, 2020
My love of big and important-sounding words started in the run-up to my exams. Aged 15, I thought they might help me hide my complete lack of revision and show I was a bit of an…
